Xiaomi plays a leading role at the latest edition of ARTISSIMA Torino with two important initiatives aimed at supporting young artists

Xiaomi, the Chinese consumer electronics and smartphone giant, has long been active in the world of the creative industry. In recent months, Xiaomi’s commitment to patronage has brought it closer to contemporary art, in a relationship that has resulted in one of the most innovative stands at the 2021 edition of Artissima in Turin, one of the few with a strong digital identity. It is a breath of fresh air in a fair that has historically always been alert to the new languages of contemporary art. For the tech company, the Turin event was an opportunity to present the Sensi Digitali temporary exhibition, created in collaboration with young artists, and to award the HyperCharge Award, a prize dedicated to the under-35s who are best able to express innovation and culture.


Xiaomi Sensi digitali

Sensi Digitali, as the company itself explains, is “the result of the Xiaomi HyperCharge RestART project that the world’s leading technology company has developed to promote culture as a natural energizer capable of rapidly recharging the mind and spirit”. Sensi Digitali involved Emanuele Cantò, Gaia de Megni Barbieri, Wei Luo, Alex Parrotto, Federico Pellacani, Chiara Smedile and Marika Vitran, seven very young artists, all visual arts students at NABA, chosen directly by the director of the International Contemporary Art Fair Artissima in Turin, Ilaria Bonacossa. Through the enhancement of the pixel – the digital unit of visual perception – placed in relation to the atoms of matter that impress our perceptive capabilities, the exhibition Sensi Digitali. Xiaomi HyperCharge RestArt, highlights innovation in image creation. The young artists have embarked on a research based on the representation of sensory perceptions, floating on the point of contact between dream and reality. The sequence of images and videos produced went from abstract and surreal dreams to realistic environments. The three sections produced were Sense of Dream, Sense of Memory and Sense of Self. The first was geared towards describing synesthesia as a state of perception with a neural basis, where a sensory stimulus or cognitive pathway spontaneously or involuntarily aroused another perception or awareness; the second, in which the digital senses implied the storage of human memory and the filtering of memories, moving in the theatre of the city, understood as the perimeter of real-world civilisation, where reality and technology dialogue; the third, and last, which explored the possibility of self-awareness and the perception of identity, implying a deeper stage of awareness of the human brain as an exploration of the self. Each work was created using Xiaomi devices and their audiovisual capabilities.

Alex Parrotto for the Sensi Digitali exhibition