After celebrating its 70th birthday last year, Porada, with a new exhibition space in the centre of Milan – in via Borgospesso, in the very heart of Montenapoleone district – joins the International fair with a reconstructed loft of cold shades of color.

At its entrance, soon it will be found the striking and iconic “Pilar” table by Marconato and Zappa, available in a wide range of materials and colors and simply perfect for several kind of enviroments.

In the first living area of the stand, together with “Jelly”, a melted-glass table by Ballabio, there are showcased two items designed by Dolcini: “Argo”, a sofa that can be disposed in different ways thanks to its modular structure, and the equally versatile “Aria” bookcase, a truly timeless product with minimal and clean shapes.

Obviously, it cannot miss the two Porada’s highlights: inside the second living and dining area in fact, there are the bestseller “Kirk” sofa and, easily recognizable by its sculpturally-shaped wooden base, the very famous “Infinity” table by Stefano Bigi, that this year turns 10.

In addition to these well-known items, several news are shown, like Sveva seats designed by Gabriele and Oscar Buratti, and Tortuga tables, born from the collaboration with the International design Jiun Ho.

Entering the sleeping zone – divided from the living by a design chimney – indeed, the products to point out are the brand-new “Venus” armachairs by Emmanuel Gallina, the new version of Carlo Ballabio’s “Ziggy” bed – now available also in the canopy’s version – the award-winnig “Killian” bed and the “Ninfea” writing desk by Niccolò Devetang, winner of Porada International Design Award in the students’ category.

Finally, Porada has decided also to join Fuorisalone events: during Milano Design Week in fact, Milanese showroom will host not only the new collection mixed up with the iconic items, but also a renovated collaboration with Fabi, consisting in the exhibition of a strictly limited edition collection by the Italian shoes’ brand.

Cover: Porada,  “Infinity” dining table by Stefano Bigi