FAY presented ICONICS, an exhibition of 40 portraits by Michael Avedon, marking the collaboration between the Italian brand and the New York photographer, who reinterpreted its most iconic pieces

words SABRINA BOLZONI

On Friday, January 17, 2025, a day filled with events and fashion shows during Milan Men’s Fashion Week concluded with an exclusive appointment for the fashion crowd at Pelota Jai Alai, on Via Palermo in Milan.

A mosaic of voices and soft lights welcomes us to this historic corner of Brera, the beating heart of Milan’s artists. Within its creativity-filled walls unfolds a series of galleries showcasing Michael Avedon’s portraits.

Barron Claiborne lensed by Michael Avedon

Through his lens, Avedon has created an intimate dialogue between the subjects and the iconic pieces of the Fay collection: the Double Coat, the Morning Coat, and the Virginia Coat. These garments are not merely worn but amplify the attitude of each artist, weaving into a powerful and synergistic visual narrative.

Levy Dylan lensed by Michael Avedon

Figures such as Donald Cummingan, A.L. Bahta, Levy Dylan, Dree Hemingway, Duke Nicholson, and many others emerge from these portraits with an intensity that transcends the image itself. Fay’s pieces become an extension of their artistic expression, highlighting how each sartorial detail merges with their unique personality. Avedon’s essential yet incisive aesthetic captures this visual alchemy, turning each shot into a celebration of the duality between style and identity.

Fay’s double life concept becomes the narrator of a story that unites past and future, tradition and innovation. Each piece not only accompanies the artist in their daily life but transforms them into the protagonist of a style narrative, achieving a perfect balance of functionality and sophistication—hallmarks of the brand’s DNA.

In these portraits, the double soul of the wearer takes shape, revealing an expressive power that propels the artist beyond the ordinary.

Fay once again demonstrates how its iconic pieces are designed not just to clothe but to define, narrate, and inspire.