Designed as a celebration of Italian elegance, craftsmanship, and innovation, this new boutique brings the essence of Lake Maggiore to the bustling streets of New York City: each detail of the store offers a tribute to the brand’s heritage, inviting customers into an immersive world of style and sophistication.
The ambiance echoes the refined aesthetics of the brand’s other locations. The floors are laid with warm parquet, while sleek steel beams suspend the collection on wooden and leather hangers, exuding understated sophistication. The modern display tables, with their wooden surfaces and mirrored metal accents, evoke the brand’s heritage of old trunks, striking a beautiful balance between natural textures and polished elegance.
Created to offer a one-of-a-kind luxury experience, the shop is divided into three distinct spaces: Women’s, Men’s, and an exclusive Lounge, each with its own distinct personality, yet all tied together by a common thread—the essence of impeccable Italian style.
From the street, the majestic façade is impossible to ignore. Towering windows, over seven meters tall, command attention, while the logo soars 20 meters above Madison Avenue, signaling a new chapter for this luxury brand. Step inside, and you’re greeted by a sweeping architectural archway that beckons you to leave the city’s fast pace behind. What lies ahead is a serene, refined sanctuary—a perfect contrast to the bustling world outside. This play of opposites sets the stage for a lounge-like atmosphere, where luxury and craftsmanship can be savored within one of Manhattan’s most historic buildings.
The journey begins in the Women’s section. Here, soft desert peach Matera stone wraps the walls, creating a warm, inviting space. Along the sides, elegant mirrored cabinets resemble polished bookshelves, displaying a curated selection of the women’s collection—each piece a glimpse into the brand’s luxurious lifestyle. As you continue, you’re drawn into the privé, an intimate lounge that showcases the most iconic and exclusive garments from both the men’s and women’s collections. This room dazzles with its glamorous design: walls of canneté wood alternate with grooved travertine, mimicking the delicate pattern of raindrops—a nod to the brand’s heritage. The parquet flooring features intricate Versailles craftsmanship, a symbol of timeless elegance. This space is crafted for a private and personalized shopping experience. Across the way is the Men’s area, brimming with bold, contemporary energy. Here, the walls are clad in dark Piasentina stone, veined with white streaks, creating a striking contrast to the softer tones of the Women’s section and perfectly reflecting the strength and character of the men’s collection. Throughout the space, large LED walls display dynamic multimedia content, immersing visitors in the brand’s story and collections.
The Madison Avenue opening marks a significant milestone for Herno, a celebration of Italian excellence in the world of luxury. But it’s more than just a place to shop—it’s a sensory journey, where the artistry of Italian craftsmanship meets modern innovation, offering visitors an unforgettable experience of beauty and luxury.
Herno invites you to explore this new haven on Madison, where every corner pays homage to the unparalleled excellence of Made in Italy.