Herno brings timeless craftsmanship to Manhattan with the opening of its second New York store, a 160 square meters  space at 616 Madison Avenue

Words TOMMASO FALOCI

The journey begins in the Women’s section. Here, soft desert peach Matera stone wraps the walls, creating a warm, inviting space. Along the sides, elegant mirrored cabinets resemble polished bookshelves, displaying a curated selection of the women’s collection—each piece a glimpse into the brand’s luxurious lifestyle. As you continue, you’re drawn into the privé, an intimate lounge that showcases the most iconic and exclusive garments from both the men’s and women’s collections. This room dazzles with its glamorous design: walls of canneté wood alternate with grooved travertine, mimicking the delicate pattern of raindrops—a nod to the brand’s heritage. The parquet flooring features intricate Versailles craftsmanship, a symbol of timeless elegance. This space is crafted for a private and personalized shopping experience. Across the way is the Men’s area, brimming with bold, contemporary energy. Here, the walls are clad in dark Piasentina stone, veined with white streaks, creating a striking contrast to the softer tones of the Women’s section and perfectly reflecting the strength and character of the men’s collection. Throughout the space, large LED walls display dynamic multimedia content, immersing visitors in the brand’s story and collections.

The Madison Avenue opening marks a significant milestone for Herno, a celebration of Italian excellence in the world of luxury. But it’s more than just a place to shop—it’s a sensory journey, where the artistry of Italian craftsmanship meets modern innovation, offering visitors an unforgettable experience of beauty and luxury.

Herno invites you to explore this new haven on Madison, where every corner pays homage to the unparalleled excellence of Made in Italy.