The renowned outdoor brand has proudly unveiled its first-ever Italian brand store in the vibrant Brera district of Milan
Words TOMMASO FALOCI
Salomon, a global leader in outdoor sports gear and innovation, has brought its unique ethos to Milan, blending performance and style in a way that transcends boundaries. Known for its deep connection to the mountains, Salomon represents more than just products—it embodies a lifestyle rooted in exploration, adventure, and pushing limits.
In the vibrant heart of Brera, amidst the romantic streets and bohemian charm that make this neighborhood a symbol of Milan, there’s a new destination to explore. Since November 7, Salomon, has opened the doors of its first Italian brand store, bringing a breath of fresh air – or rather, mountain air – to Corso Garibaldi 12.
Covering an area of 85 square meters, the store is more than just a shop—it’s an experience. Salomon chose Milan, a city perfectly situated between fashion and the mountains, to celebrate the modern lifestyle of outdoor sports. It’s a space that perfectly embodies the brand’s essence: from footwear, clothing, and accessories for trail running and hiking to a dedicated 2D foot scanning area to help customers find the perfect fit. There’s also a dedicated section for Sportstyle sneakers, increasingly popular among urban fashion enthusiasts.
Not just shopping, but innovation
The Salomon experience goes beyond traditional purchasing. With the Tap2Pay system, customers can make quick payments directly from their smartphones, while the “endless aisle” service allows them to order products unavailable in-store and have them delivered straight to their doorstep. It’s a blend of technology and customer care that reflects the brand’s innovative DNA.
“Being a Premium Partner of the Milano-Cortina 2026 Winter Olympics and Paralympics makes this day even more special for Salomon,” said Paolo Parmeggiani, Salomon’s Director of Countries & Managing Director Italy. “Milan is the perfect place to express our lifestyle, combining technical equipment for hiking and running with sneakers inspired by the fashion world.”
Whether you’re a trailblazer on rugged peaks or a city dweller seeking cutting-edge design, Salomon’s offerings reflect a versatile and inclusive approach to outdoor living. From advanced technologies to fashion-forward sneaker designs, the Salomon hemisphere is a universe where the call of the wild meets modern innovation, making every step—on the trail or the street—a journey worth taking.
