A new chapter of Coco Crush begins, as the Chanel Jewelry Creation Studio introduces an innovative pavé setting technique
words TOMMASO FALOCI
CHANEL introduces the latest chapter of its iconic Coco Crush collection for 2025, featuring a bold new pavé setting technique.
The signature quilted design is now enhanced with scattered diamonds, capturing the brilliance of the collection’s evolution. This innovation reflects Gabrielle Chanel’s timeless elegance while adding a fresh, modern edge.
The origins of Coco Crush date back to 1906 when Gabrielle first discovered the quilted pattern, later making it a hallmark of her design philosophy. Now reimagined with Beige Gold, inspired by Chanel’s love for the color beige, the collection symbolizes luxury and resilience.
The newest release introduces rubies alongside diamonds, offering even more ways to layer and stack. South Korean singer and CHANEL ambassador Jennie Kim, along with other models, star in the campaign, showcasing the collection’s versatility and beauty. Set to the original track It’s So Good by Jamie xx, the dynamic visuals bring the collection to life, with Jennie and the models captured in motion on spinning chairs. Coco Crush is more than just jewelry—it’s an invitation to embrace freedom and individuality.
With pieces crafted in 18K Beige Gold, white gold, yellow gold, and diamonds, Coco Crush continues to celebrate elegance and personal expression, inviting wearers to craft their own story through luxurious, timeless pieces.
Head to the brand’s website to explore the latest ‘Coco Crush’ collection in detail.
