After celebrating its first twenty-five years of activity, Atelier VM, the iconic Milanese brand founded by Marta Caffarelli and Viola Naj Oleari, celebrates another important milestone: ten years of Essenziale. This jewel revolutionized the concept of connection through jewelry
words MATTIA MARCASSA BARBIERI
Since its launch in 2014, Essenziale has introduced a new experience in the world of jewelry, in which customers actively participate in creating a piece of jewelry that represents an indissoluble and personal bond. This jewel, welded directly to the body, has gone beyond traditional canons, transforming itself into a symbol of love, friendship, and inner connection. The gold thread that characterizes it has become the means to eternalize emotions and significant moments.
To celebrate the tenth anniversary of Essenziale, Atelier VM has decided to undertake two distinct, but complementary paths. The first is linked to the product: two new charms, Rosa dei Venti, and Stella Polare, are added to the Essenziale collection, strengthening its meaning. The Rosa dei Venti represents the exploration and personal travel, while the Stella Polare, a symbol of guidance, is a lighthouse that illuminates the path of every traveler. Made of 18kt gold and enriched with precious stones, these new charms evoke the ability to follow one’s inner compass.
The second path is more conceptual and takes shape in a new street-style photographic campaign created by photographer Fabrizio Ruffo, a long-time brand friend. The campaign, composed of ten black-and-white shots, captures the authenticity of emotions through real people, united by true feelings. The Essenziale jewel, although present, is put in the background, giving space to the emotional dimension of bonds.
This celebration is not only a tribute to the past of Atelier VM, but also a reflection on its philosophy: to create jewels that are not simply ornaments, but life experiences, bonds that last over time. Essenziale has already welded over 100,000 stories and, with these new symbols and the emotional campaign, it continues to do so, keeping its message of love and union alive.