BAGS TO THINK GLOBAL AND ACT LOCAL
Fashion system today is increasingly influenced by surrounding realities, like art, music and literature, but also social and cultural matters. The mansions are trying to spread out an important message, that aesthetic research pledges to go beyond beauty in itself, questioning and also changing contemporary issues.
Not only established fashion names share this ambitious goal but also brand new fashion houses. The new born Italian brand “Der Aesthetik” is one of them.
The very name, in fact, come from the essay “Vorschule der Aesthetik”, written by the German psychologist and statistician Gustav T. Fechner in 1860. The creation of luxury bags and accessories, in this case, meets the psychophysics studies as well as the entire European – or, to say it more specifically, the Mitteleuropean – culture, giving birth to a brand with an Italian, yet contaminated, soul that winks to International growth without renouncing to the high quality and savoire faire of the famous made in Italy.
The motto “Think global, act local” well summarized a philosophy and a production process that select strictly first choice leathers from Italian tanneries as well as gold from certified goldsmith laboratories, to entirely handcraft.
Der Aesthetik collection turns around the concept of genderless: three different bags arise from the same iconic shape declining it in a minimalist and essential design. Taking care about all the aspect of the production – form human relations to the environment, passing through the respect of the very value of work – the brand stays loyal to its own name and above all to its scientific and historic reference, creating pieces that regulates and enounce physical stimulus and feelings, thanks to the attentive material’s choice.
Shop at Der Aesthetik
