DIY: BRING FASHION BACK TO THE FUTURE

With upcycling and vintage clothing at its core, this exclusive fashion editorial is an ode to the talent of emerging designers and their commitment to sustainable alternatives

Text by: Gilda Bruno

Sustainability, but make it fashion, so to speak. That’s the message emanating from the latest fashion series developed by Milan-based photographer Karim El Maktafi and fashion stylist Martina Repetto; an extravagant, lighthearted look at the future of fashion and its cultural implications. 

A collaboration born from a multifaceted bunch of creatives — including hairstylist Kilian Marin, jewelry and accessories label Makeda&Kitsune (Gaia Makeda and Jade Kitsune, with the latter also posing as a model for the shooting), and artist Zagom alongside El Maktafi and Repetto themselves — the editorial relies on the powerful visual language of art, design, and fashion as a means of promoting a less wasteful approach to life and its little ‘pleasures,’ from clothing and jewelry all the way to furniture. 

Featuring one-of-a-kind creations such as vintage and upcycled garments, handmade accessories obtained from discarded materials, and original artworks, DIY: Bring Fashion Back To The Future stresses the importance of adopting a so-called “Do-It-Yourself” mindset to counter the negative environmental impact of fast fashion and other large-scale productions. 

Protagonist of the editorial alongside the many spotlighted talents is SousVintageShop, a Milanese paradise for second-hand clothing lovers sourcing and selling the best vintage items in town since 2010. Also involved in the development of the iconic editorial are Copenhagen-based jewelry designer Caroline Ohrt as well as fashion designers Christina Seewald, Mavie Labo, and Lucile Guilmard, whose creations perfectly fit into the almost surreal aesthetic of the series.

Discover more below.

Photographer: Karim El Maktafi
Styling: Martina Repetto
Hair: Kilian Marin
Model: Jade Kitsune

The shooting focuses on sustainability and emerging designers.
All the pieces are one of a kind, vintage, and up-cycled.
The vintage pieces are all from Sous Vintage Shop.
Jade herself wears her own jewelry pieces,
made in collaboration with another designer, Gaia Makeda.
The vases and the painting are made by her and her boyfriend Zagom (Zgm).

© Karim El Maktafi

Jade wears
Flower Jacket Sous Vintage Shop
UpCycled Head Jewellery and Glasses MAKEDA&KITSUNE

Jade wears
Flower jacket and suede pants Sous Vintage Shop
Head jewellery, shoes, and Glasses with bridge earrings with crystals MAKEDA&KITSUNE

Jade wears
Dress Christina Seewald
UpCycled body jewellery and shoes MAKEDA&KITSUNE
Vase Zagom (Zgm)

Jade wears
Flower Jacket and Suede Pants Sous Vintage Shop
Head Jewellery and shoes MAKEDA&KITSUNE
Vase Zagom (Zgm)

Jade wears
Dress Christina Seewald
UpCycled body jewellery MAKEDA&KITSUNE

Jade wears
Up-Cycled//Resin Coated Fallen Leaf Earrings and Pearly//Beercap Earrings Ohrt Neckpiece Mavie Labo

Jade wears
T-Shirt from Sous Vintage Shop
Boxers her boyfriend’s
Socks Gucci

Jade wears
All clothing Sous Vintage Shop
Green Fur Jacket Betsey Johnson
Fall/Winter 1996
UpCycled earrings and necklace MAKEDA&KITSUNE

Jade wears
All from Sous Vintage Shop
Vase and painting Zagom (Zgm)

Jade wears
All clothing Sous Vintage Shop
Green Fur Jacket Betsey Johnson
Fall/Winter 1996
UpCycled earrings, necklace, and shoes MAKEDA&KITSUNE

Jade wears
Top and Pants Movie Labo
Up-Cycled bridge earrings MAKEDA&KITSUNE
Vase Zagom (Zgm)

Jade wears
Top and bottom upcycled woolen blanket by Lucile Guilmard
Necklace Glass blown bell in collaboration Lucile Guilmard X Freya Ferguson
UpCycled shoes and glasses MAKEDA&KITSUNE