It’s tempting to make subtle gestures like that in the realm of slouchy garments, but it’s often the very subtle details that win the race
These days, sheer dressing is pretty much an easy feat. That said, skin-tight “naked” dresses are hardly an AERON mainstay—the brand was built on knitwear codes, after all. That history isn’t lost on creative director Eszter Áron. She drew from signature offerings of that to inject a quitely-crafted poise into the new collection. It accounted for the A-motif buckles that embellished intarsia knitted dresses and encrusted the waists of cropped daywear numbers. However, those beautifully-sculpt flourishes felt partially redundant in the mix. The idea was best used to shape-shift the line of the clothes and uplift women—the lengthy column dress made from icy dust grey had an elegant, freewheeling lightness about it, for example, alluding to the skin while still being relatively modest thanks to the snugging textiles.
Áron has a fondness for balance, and there was an impressive version of A-monogram prints expressed in easy luxe co-ords made from FSC-certified Ecovero Viscose that looked good as the real deal (or better, dresses). The distinctive, curvilinear detail is traceable along the shoulders of blouses and two pieces, jutting across ZERO (a new year-round core collection of knitted staples exclusively made with zero-waste technology), or trailed delicately over gold-pleated earrings and necklaces of recycled yellow brass. “Each AERON collection is designed with the aim of building out the cornerstone of the modern woman’s day-to-day,” report the notes. A poignant sentiment echoed in the brand’s Copenhagen debut earlier in August, and in their hometown, Hungary, showcasing their Spring/Summer 2023 collection during Budapest Central European Fashion Week. (The talent initiative, known for promoting the scope of Hungarian designers nationally and internationally, will also partner with Ukrainian designers to advocate and support their scopes amid the current climate of national instability). “[It’s a brand] that envisions a mood-lifting wardrobe to address a woman’s desire for a good time,” opins Áron, who then asks, “How do we find serenity in our lives today?” Well, in her case, that equates to a medley of garments that form an appealing repertoire.
This season saw Áron in obsessive pursuit of core neutrals. The fleshy palette spanned from soothing shades of sage to Baker-Miller pink. Áron punctuated these tones with a rustic angle for the oversized styles, featuring a spectrum of organic cotton pieces that were a compelling addition to Áron’s gamut. As were the myriad of fresh cut-out fringes: from statement dresses to lose sweaters and breezier tops.
It’s tempting to make subtle gestures like that in the realm of slouchy garments, but it’s often the very subtle details that win the race—in this case, a simple beige button-down with gentle sleeves, or a gauzy summer knit with elegant wefts.
