Officina del Poggio presented during Milan Fashion Week the eco-friendly FW 2019 capsule collection with Arizona Muse
Model and Fashion Sustainability ambassador, Arizona is the muse, of name and deeds, of the Officina del Poggio’s new capsule collection, inspiring the Italian brand to reduce its environmental impact.
“Arizona has prompted us to ask more questions about the provenance of the materials we use, and guided us to investigate and source sustainable materials to substitute existing ones, such as finding a new velvet fabric, which not only uses organic cotton but also is dyed using organic dyes and in a method, which limits environmental pollution”, ODP creative director, Allison Hoeltzel Savini, said.
The capsule, called “Journey Through the Serengeti”, was presented on February 24 during Milan Fashion Week at Senato Hotel Milano. Featuring the ODP iconic handbag styles, it uses Made in Italy synthetic leather created from 100% certified traceable recycled polyester, as well as traditional materials such as vegetable-tanned leather from Tuscany, dyed using plant-based vegetable tannins.
“My goal is to help fashion brands understand that they can approach the process of becoming more sustainable through successive steps, which is more feasible and less- intimidating. Through these small steps, we can make a big impact.” Muse said.
