Fiorucci’s Fall/Winter 2025 collection, Beatitudo, explores happiness and liberty through a surreal lens. It reflects on those rare moments of true peace, where youth and maturity blend effortlessly, allowing us to embrace our most authentic selves. The collection, playful and ironic, celebrates innocence and joy free from expectations
Words DOMENICO COSTANTINI
Combining classic tailoring with futuristic materials like striped wool, pastel chevron, crêpe de chine silk, and glossy latex, Beatitudo creates an unexpected harmony of textures. The collection features bold motifs, from Hawaiian flowers and Portofino landscapes to pin-ups on ski slopes and Fiorucci’s ethereal angels floating in chiffon clouds, captured in the signature Beatitudo Print.
Rooted in surrealism, the collection envisions a universe where time is circular and joy boundless. It amplifies and celebrates ordinary moments, reminding us to live lightly, as Calvino once wrote: “Lightness is not superficiality, but the ability to glide over things, free from weight on the heart.”
The FW25 runway show democratizes access to Milan’s fashion scene, with 400 students joining industry guests. This initiative highlights Fiorucci’s commitment to inspiring future creatives.
Beatitudo celebrates joy and irony, blending craftsmanship, innovative materials, and surrealist storytelling to reaffirm Fiorucci’s pioneering role in fashion and culture, offering a wardrobe for life’s most cherished moments.
