Humanrace and Pharrell Williams have redefined the act of self-care, unveiling a new language between body, space, and time in the heart of Milan.
Words DOMENICO COSTANTINI
During the 63rd edition of Milan Design Week, Humanrace – the holistic, genderless brand founded by Pharrell Williams – successfully translated the language of well-being into a tangible, multisensory experience. Have a Good Day wasn’t just a series of activations; it was an invitation to live the everyday as a ritual, to transform the ordinary into a deliberate act of self-care.
Pharrell Williams, the visionary mind who has redefined the boundaries between music, art, and design, brought with him to Milan a philosophy: that well-being is not a luxury, but a foundational principle. Across three distinct moments, spread throughout key locations in the city, Humanrace introduced a new grammar of living well, where body, mind, and space met in conscious harmony.
The journey took shape at Spazio Maiocchi, within Capsule Plaza, where Humanrace unveiled a collaboration with USM Modular Furniture: an immersive installation that reimagined the bathroom as a sacred space for daily rituals. Amid green surfaces and the iconic forms of the USM Haller modular system, visitors could fully experience the Humanrace universe – from skincare products developed in collaboration with Dr. Elena Jones, to design details curated with Laufen. Every gesture, every element spoke the language of regeneration.
Not far away, the atmosphere shifted but the purpose remained: at Terroir Milano – a grocery store celebrating independent, artisanal excellence – visitors found nourishment and restoration. A mindful pause with healthy snacks and KORU manuka honey candies, designed to revive the body and awaken the senses, while the full range of Humanrace products was available for those who wished to take a piece of the experience home.
The journey concluded at the Four Seasons Hotel Milano, in the serene setting of the Reborn Pop-Up Spa. An intimate space, suspended in time, where well-being took the shape of treatment: from the Deluxe Glow Facial by Dr. Jones to LED therapy sessions, Sunlighten infrared sauna, and ice baths by Brass Monkey. A path designed to guide guests in reclaiming their time, blending clinically advanced techniques with ancestral rituals.
In his first appearance as CEO of Humanrace, Andrea Grilli shared a vision: that of a brand where design, innovation, and education converge in a single evolutionary path. “This is just the beginning of a journey that starts with form and leads to essence,” he declared.
And in Milan, that journey has already begun.
