Designers Jordan Bowen and Luca Marchetto Tie the Knot During Their Runway Show

words MATTIA MARCASSA BARBIERI

In an unprecedented fusion of fashion and personal celebration, designers Jordan Bowen and Luca Marchetto of the menswear label JordanLuca transformed their Fall/Winter 2025/26 runway show into a wedding ceremony during Milan Fashion Week.

JordanLuca FW 25/26 menswear show

The event, held at Via Tortona 27, began as a showcase of JordanLuca‘s latest collection. Attendees, including industry insiders and fashion enthusiasts, were unaware of the surprise awaiting them. As the final model exited the runway, Bowen and Marchetto emerged, exchanged vows, and sealed their union with a kiss, culminating in applause and the cutting of a multi-tiered white cake shared with all present.

This unique blend of personal and professional milestones underscores the designers’ belief that “love needs to be seen,” highlighting the intersection of fashion and personal expression.

JordanLuca FW 25/26 menswear show

The collection itself reflected themes of unity and celebration, featuring designs that seamlessly combined traditional tailoring with contemporary elements. The garments showcased a harmonious blend of textures and patterns, symbolizing the merging of two lives and aesthetics.

By choosing Milan Fashion Week as the backdrop for their nuptials, Bowen and Marchetto not only celebrated their love but also made a statement about the evolving nature of fashion events, where personal narratives and professional showcases intertwine to create memorable experiences.