In anticipation of the highly awaited 11th edition of the Kappa FuturFestival, Kappa® has launched an exclusive capsule collection that is poised to become a must-have for fashion and electronic music enthusiasts. The event is scheduled to take place from July 5 to July 7, 2024, at Parco Dora in Turin
Words DOMENICO COSTANTINI
This capsule collection, created in collaboration with the festival, features the iconic Kappa® Omini logo with a fresh twist: the figures are depicted wearing DJ headphones, symbolizing the musical essence of the event. The line includes oversized t-shirts, fitted tops, and a range of accessories such as fanny packs, key lanyards, hats, and crossbody bags. Complementing the collection are Briko® sunglasses, a product of collaboration with the festival. Characterized by vibrant colors and prints that evoke the industrial atmosphere of Parco Dora, these items have been available since May 6, 2024, at selected Robe di Kappa stores, various multi-brand retailers, and online.
The advertising campaign for the collection was directed by renowned fashion photographer Nima Benati. Featured in Forbes’ 30 Under 30 list in 2020, Benati is celebrated for her powerful and distinctive visual style. For this collaboration, she has crafted images that capture the vibrant energy and urban vibe of the Kappa FuturFestival. “It’s rare to find fashion shoots in a sports merchandising context,” Benati remarked. “I am thrilled to have infused a touch of fashion into an environment typically unfamiliar with the industry. We aimed for strong imagery, featuring a diverse cast and unisex apparel, challenging conventional norms.”
The festival, an entirely open-air event produced by Movement Entertainment, promises a unique experience with a stellar lineup. Confirmed artists include prominent names from the international electronic scene such as Four Tet, The Blessed Madonna, and Adam Beyer. The complete list of performers is available on the festival’s official website.
Tickets for the event are already on sale and can be purchased at kappafuturfestival.it/tickets.
For more details and to view the full lineup, visit the festival’s official website.
