Catch that Shiseido bus for a never ending Halloween…
Text by: Sandra Bardin
Like the Chalmun Cantina, the intergalactic bar of Star Wars, incredible characters with a Halloween look go crazy among hard rock sounds and psychedelic lights during a traveling party on a bus. But the plot is all inward and involves a passenger, Princess Kaguya, a breathtaking beauty in kimono struggling between her lover Dracula and the mysterious Samurai Zombie who will eventually steal her heart. The conflict of emotions and feelings that shakes this poetic girl is magically expressed on the face, where textures and colors of make-up come up with their own life creating an enchanting dancing game of revelatory power.
The short film, directed by the talented Sho Anagisawa and starring Elena An, a Russian-Korean actress, by the choreographer Endo (the golden-eyed black Dracula) and the model Rina Fukushi who will be revealed under the skull mask, is a little jewel of scenography, costumes but above all of 3D animation produced by Shiseido. This is the second “makeup entertainment” wanted by the brand on the transformative power of makeup: an art that, beyond the mere decorative effect, unfolds deep desires and aspirations revealing individual beauty as a choice of our image in the world. The first video of the series, “High School Girls?”, had 15 million YouTube views since its launch in 2015…