Code Coco’s saga continues… now the appointment is at Ritz Hotel

Text by: Annarosa Laureti

Four beautiful girls, a charming hotel and a legendary watch: these are the ingredients of the dreamy tale’s new chapter narrated by Chanel.

If last episode took place in Rue Cambon 31, inside the magic Gabrielle’s apartment, this time the French maison decided to set the fashion story at one of the chicest hotel in Paris, the Ritz.

Overlooked on Place Vendome – Parisian heart of haute joaillerie – this magic place stole many and many hearts, including that of Coco, who was used to say “Le Ritz est ma maison” (The Ritz is my home).

The new version of the timeless Code Coco is made of black ceramic and, as the previous one made in steel, reinterprets Chanel’s emblems in a modern way: first of all the iconic maison quilt motif and the famous “Madamoiselle Lock”, the “2.55” bag’s clasp.

On the wrists of Alice Dellal, Soo Joo Park, Nozomi Iijima and Alma Jodorowsky, this timepiece takes the count of every seconds of a night impossible to forget!

A party and a joyful atmosphere invades the hotel’s room: these fresh girls – always on time thanks to the watch – amuse every bodies presented, obviously diffusing everywhere that allure and elegance that every Chanel muse has.


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