Riccardo Tisci presents his first Burberry campaign for Spring/Summer 2019 collection gathering very different artists and models worldwide

Edited by: Fiammetta Cesana

Eager to express the unique “inclusive power” of the British heritage brand, the new art director has created a campaign enhancing the aesthetic, artistic and cultural diversity of the Queen Elizabeth’s country. Putting together a group of photographers extremely different from each other for technique and creative vision, alongside with a cast of equally varied models, Tisci wanted to underline how the fashion house is able to reach any type of personality, “regardless of their age, their social context, their race, their gender”.

The six photographers who for the first time collaborated with Burberry – Nick Knight, Danko Steiner, Hugo Comte, Colin Dodgson, Peter Langer and Letty Schmiterlow – have created a collection of contrasting, eclectic images, translating the new ideas and codes of the brand ranging from rebel punk to formal classic.

A campaign that celebrates the diversity and the English melting pot, staging as its protagonists: Stella Tennant, Fran Summers, Claudia Lavender, Rianne Von Rompaey, Natalia Vodianova, Irina Shayk, Sora Choi, Anok Yai, Darani, Matteo Ferri e Joe Plunkett.

As already seen in the launch of the new monogram logo, the tribute to the brand’s traditional values continues by highlighting the initials of its founder Thomas Burberry. Within the collection we find the TB bag – one of the first creations designed by Riccardo for Burberry – in a range of different colors and styles, from street style look to elegant ones, including a bum bag and a clutch.

“I thought a lot about my path when I started creating my first collection for Burberry. Since my return to London, 20 years after my newly graduated collection, to where I arrived today. I was also inspired by the way London, the city that made my dream of becoming a fashion designer come true, has evolved. This show is a celebration of the cultures, traditions and codes of this historic brand and of the eclecticism that makes Great Britain wonderfully different” Tisci said.