Live shows, interviews and thematic rooms are only a part of the ongoing Milan Digital Fashion Week. Camera Nazionale della Moda Italiana announced few days ago the creation of the first digital hub for the MFW as fruit of the collaboration with the leading consulting company Accenture and Microsoft. From 14 to 17 July, CNMI’s website turns into a virtual meeting space, hosting not only fashion shows – in the form of classic catwalks or short creative movies presenting Men’s Spring Summer 2021 and Men’s and Women’s Pre-Fall Spring Summer 2021 collections – but also cultural explorations and performances. The calendar also includes physical events like the one of Etro and Dolce&Gabbana.

MFW New Digital World_Etro Spring Summer 2021 show
Etro's Spring Summer 2021 show

The screenings, visible 24 hours a day, have as official streaming partner the New York Times. Alongside brand’s creations we can also enjoy a variety of thematic rooms, thanks to the art direction of Luca Stoppini and important curators. Then guests from the top of the fashion scene are asked to select among hot topics of the moment, from sustainability to technology innovation to inclusivity and diversity.

MFW New Digital World_Moschino Spring Summer 2021 Womenswear pre-collection
Scene from Moschino Spring Summer 2021 Womenswear pre-collection

Moreover, the journalist Alan Friedman, entrusted with the “institutional room”, engages in discussion with major figures from the international business and political panorama, including the CNMI’s Carlo Capasa about the global and strategic importance of fashion industry and Andrea Illy, CEO of illycaffé, discussing future sustainability.

MFW New Digital World_Alan Friedman in conversation with Andrea Illy CEO of illycaffé_The Future is Sustainable
Alan Friedman in conversation with Andrea Illy CEO of illycaffé_The Future is Sustainable

Then up-and-coming designers, a fashion category which has always been particularly dear to the Camera della Moda, are gathered in the International Hub Market – a global scouting space –  accompanied by the project Together for Tomorrow to support designers in this dramatic and confusing historical period.

MFW New Digital World_International Fashion Hub Market
nternational Fashion Hub Market