An Enchanting Celebration of Snow, Style, and Togetherness
words MATTIA MARCASSA BARBIERI
The sound of skis slicing through freshly fallen snow, the hum of a cable car reaching the summit, the exhilarating rush of the wind during a downhill schuss — these moments define winter. On December 21, as the Winter Solstice heralds the shortest day of the year and the season’s official start, Moncler Grenoble marks the occasion with an extraordinary collaboration. Teaming up with acclaimed filmmaker Paolo Sorrentino, the brand presents Winter Can’t Wait, a whimsical and heartfelt ode to the joys of winter.
Directed by the multi-award-winning Italian visionary, Winter Can’t Wait celebrates love, winter, and the unique camaraderie of time spent together on the slopes. Sorrentino’s signature wit and artistry shine in every frame, as Moncler Grenoble’s heritage ski and mountainwear takes center stage in bold technicolor glory. The film anticipates the peak ski season and encapsulates the holiday period’s warmth and excitement.
In a delightful twist, the film reimagines traditional alpine activities. Unable to wait for the snow to fall, the protagonists bring the slopes indoors, transforming their homes into makeshift mountains for climbing, skiing, and snowboarding. This playful recreation of outdoor pursuits captures the essence of the cozy season, blending creativity with the performance-driven elegance of Moncler Grenoble’s designs.
Through Sorrentino’s lens, the film captures the heightened emotions and connections forged during a day on the slopes. Moncler Grenoble’s high-performance, high-style outerwear amplifies these moments, embodying the spirit of winter with warmth, innovation, and a touch of whimsy.
As the season unfolds, Winter Can’t Wait reminds us of the magic that winter brings — a celebration of snow, style, and togetherness, beautifully realized by Moncler Grenoble and Paolo Sorrentino. Prepare to embrace the season in technicolor brilliance and unparalleled sophistication.
