Vibrant Stories Woven in Fabric on Moschino SS25
Words Mattia Marcassa
Adrian Appiolaza’s Spring/Summer 2025 collection for Moschino marks a creative triumph, highlighting a maturity and vision that the designer has been able to hone during his time at the helm of the brand. After two seasons, Appiolaza finally seems to have found his groove, presenting a work that expresses incredible confidence. Appiolaza manages to mix a bold and colorful aesthetic with subtle elegance, creating a balance between nostalgia and modernity, with bright and word-filled prints that recall the brand’s past, reinterpreted through a more refined lens than its predecessor. The collection opens with looks that evoke the carefreeness of childhood, but the initial simplicity hides an intrinsic complexity, with pieces inspired by photographs of Franco Moschino that combine historical references with a contemporary aesthetic. Appiolaza’s ability to weave stories through the fabric is evident, making each creation a work of art. Appiolaza demonstrates an incredible ability to appeal to a diverse audience, capturing the attention of fashion enthusiasts, loyal customers, and even simple observers thanks to a “camp light” approach that amuses and entertains. Its inclusive vision is reflected in the choice of models that celebrate human diversity. The partnership with Terry Jones for the prints adds another layer of meaning, while the revitalization of an icon like i-D magazine enriches the entire project, underlining Appiolaza’s ability to connect with the present and create a dialogue between fashion, art, and culture. The SS25 collection is not only a celebration of fashion, but a manifesto of how art and creativity can thrive when you are true to yourself and open to innovation, proving that Appiolaza has what it takes to lead Moschino towards a bright future, where every piece tells a story and invites you to explore the beauty of diversity.
