GcDS Ss 2019 MFW
Video show and backstage Milan Fashion Week
Back to kawaii culture with a new spirit and consciousness. Giuliano Calza, creative director, presents an avant-garde collection inspired by the Manga world, collaborating with Pokémon and Onitsuka Tiger. An eco-friendly show that speaks to the youth of the future, a neon generation, respectful of the past, of the Made in Italy, and attentive to the world in all its aspects. A street style collection, as reported by the brand “God can’t destroy streetwear” motto, totally wearable by both western and eastern clientele, fascinated more and more by the creations of the Neapolitan designer.
It left the audience open-mouthed, in addition to the iconic models Winnie Harlow and Daphne Groeneveld, as well as Japanese influencers, models with three breasts, Sita Abellan, futuristic hairstyles, k-pop music and an unexpected ending with the song “Gategory Is” by Ru Paul, anthem to the Drag Queen culture. Military suits, tech-wear and funny packs are the protagonists of a catwalk that welcomes all the new trends and mixes them up to create GCDS style.
Fashion editor @francesco_vavallo
Video by @nimasamiee.ph
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