Exploring Legacy and Innovation Across Time and Terrain
words MATTIA MARCASSA BARBIERI
Napapijri’s Fall/Winter 2025 collection, titled “A Geography of Time”, masterfully charts a journey through the brand’s storied past, its dynamic present, and a visionary future. Launched in Milan, this collection celebrates the brand’s roots in the alpine landscapes of Courmayeur, its urban sophistication, and the glamour of Cortina’s slopes, weaving a narrative of exploration and memory that resonates with both adventurers and style enthusiasts alike.


“This collection is not merely about clothing; it’s a narrative of our evolution since 1987, embodying both innovation and our rich legacy,” states Silvia Onofri, Brand President. “A Geography of Time” combines cutting-edge design with material innovation, reflecting Napapijri’s commitment to fusing outdoor functionality with urban chic.


Key Highlights of the Collection
Transitional Pieces: The collection begins with lightweight, versatile garments perfect for autumnal layering. Marble-effect garment-dye techniques add depth to vests and sweaters, capturing the leisurely essence of Courmayeur in fall.
Archival Revival: The third edition of The Archive Project brings a renewed focus on patches, celebrating the brand’s expedition heritage. Iconic designs like the Skidoo jacket and Equator duffle are reimagined with Norwegian flags, mountain emblems, and adventure badges, offering a narrative of travel and exploration.
Winter Essentials: As the season deepens, Napapijri introduces tech-wear that combines performance with après-ski glamour. High-performance materials like water and wind-proof membranes, taped seams, and pass-pockets ensure functionality for winter sports enthusiasts.
Cozy Comforts: For moments of relaxation, the collection features color-blocked curly fleece in soft hues, corduroy patches, and robust wool puffers, drawing inspiration from classic Alpine aesthetics.

Napapijri’s Fall/Winter 2025 collection seamlessly marries technical innovation with timeless craftsmanship. From the slopes to the city, every piece is designed to offer both performance and style, ensuring versatility and elegance across diverse environments. The “A Geography of Time” collection will be available starting July 2025 at Napapijri stores and select retailers worldwide, promising to bring a touch of alpine adventure and urban sophistication to wardrobes everywhere.