Discover Guerlain’s new collection of fragrances where the timeless elegance of Paris meets the artistic vision of brand
Words TOMMASO FALOCI
Since 1828, the timeless allure of Paris has been a constant source of inspiration for Maison Guerlain, shaping a creative vision that evolves with the city’s poetic essence. Together, Paris and Guerlain illuminate one another, each a symbol of elegance and artistry.
In the heart of the City of Light, at a celebrated address on Rue de Rivoli—a destination for those seeking the pinnacle of French refinement—a true icon of Parisian style came to life. Here, the lavish grace of Second Empire salons intertwines with the vibrant energy of the streets, creating a perfect harmony of sophistication and dynamism unique to Paris.
The L’Art & La Matière collection by Maison Guerlain transforms fragrance into pure artistry. Each creation is a celebration of rare and precious materials, reimagined with the vision and skill of Guerlain’s master perfumers.
As the city’s bustling days fade, its nights come alive—filled with music, light, and endless allure. The Seine sparkles under the moonlight, while theaters, cabarets, and clubs pulse with life. This nocturnal spirit lies at the heart of Patchouli Paris, a fragrance that tells the story of a city wrapped in enchantment.
At its core, patchouli takes center stage. Its vibrant freshness mirrors the serene flow of the Seine, while rich, woody notes evoke the warm, seductive embrace of Parisian theaters, glowing under deep red lights.
The color red runs through the soul of Patchouli Paris—symbolizing velvet curtains, the shimmer of neon, and the bold flair of stage makeup under dazzling spotlights. It’s a celebration of sensuality, creativity, and the unspoken magic of a city that never sleeps.
With Patchouli Paris, Guerlain invites you to step into a world where fragrance becomes an ode to Parisian nights, full of passion, elegance, and intrigue.
