Dress by instinct. Be guided by the deepest feelings. Compromise with the most unexplored part of ourselves
words DOMENICO COSTANTINI
Miuccia Prada and Raf Simons react to the flattening by giving free rein to their instinctive creativity. Personal, liberating, painful, necessary. But the only way to overcome the death of creativity. And life.
Unbroken Instincts – that is everything that separates us from (risky) happiness – is the theme of the men’s autumn-winter 2025 2026 collection by Prada. An investigation, the one conducted by Prada, on human nature and visceral impulses used by man as essential tools of creativity. Primitive impulses that elevate passion above reason. Impulses that are worth investigating if what is beyond is the non plus ultra.
Tailored dresses cut to perfection, but assembled in an unpredictable way, they become the valve of escape. Anchors, cloverleaf, basketball balls or flower-shaped pins caress that hidden creative side. Texan boots and furs, instead, tell of a different world in which to be oneself and are inspired by the cinema imagination. From the setting with innocent tubes like the backstage of an art nouveau carpet set by Catherine Martin, Prada makes us participate in the journey to instinct. Everything follows a logical thread, but it wants to be an act of resistance, in a world that has stopped communicating and reasoning.
The collection brings in its gift that “added value” closely linked to human nature and to the primordial instincts as a fire for creativity, without calculations or rules. A value that often grows in an inhospitable environment, made of research even painful, where clothes are the ground for almost scientific investigation. This is what Prada does, looking through the cracks of the present to try and design an alternative space. Or at least to instill doubt.
