TO CELEBRaTE THE 60TH BIRThDAY OF THE MoST ICONIC DOLL, PUMA LAUNCHeS THE BArBIE VERSION OF ITS “NOVA” SNEAkERS
Text by: Fiammetta Cesana
We are undoubtedly in the era of streetwear fashion. All brands of the field, even the most elegant and classy, has proposed ready-to-wear clothes with a sporty twist, destined to both male and female wardrobe. Whether it is because of the androgynous beauty’s spread, or of the trap music worldwide trends, or simply because of the need to dress up more comfy and versatile, today the street style has conquered any catwalk. So what better gift to celebrate the fashionest toy lady’s birthday than a pair of pinky sneakers?
For the occasion indeed PUMA accomplishes the wishes of all the Barbie lovers reinventing the Nova shoes in Mattel-style. With a wide silhouette, elegant sole shades, these suede and leather sneakers are available in white and pink, respecting the doll’s favorite color palette.
The capsule collection also includes a selection of clothing items enhancing pure Barbie style streetwear such as the track Jacket, the classic T-shirt, leggings and shorts.
The new line is available online at PUMA, in the brand stores and in selected retailers.