Part of the London-based university’s “Digital First” transformation programme, the pioneering pathway — set to start in September — will be accessible to all second and third-year BA Fashion students regardless of their enrollment at the school
Text by: Gilda Bruno
In the wake of the recent events rewriting the history of the fashion sector, Ravensbourne University London has announced the launch of a Digital Technology for Fashion course: the first of its kind across the world.
Commencing this September, the innovative pathway will allow second and third-year Bachelor students to get their hands on “cutting-edge tools and gain knowledge to navigate and lead in this newly emerging field,” as explained by Adam Andrascik, senior lecturer at the University and leader of Rave Digital — a gaming experience launched last July by Ravensbourne with the goal of animating the collections of ten class of 2020 Fashion Design students.
From Fashion Week events being replaced by live streamed runway shows to brands giving in to the NFTs-induced blockchain fascination, it is evident that COVID-19 — alongside the concern arisen by the climate emergency — has shaken up the fashion scenario by changing the nature of its very own foundations. The result is an unstoppable revolution that forces industry leaders and emerging fashion creatives alike to reinvent themselves by embracing change and its implications in the most extravagant ways.
“The fashion course prides itself on being a mirror image of the fashion industry,” said Gurmit Matharu, Course Leader for BA (Hons) Fashion, in a statement shared on Ravensbourne’s website. “Students experience at first hand the realities of working within a challenging and evolving creative industry. Equipped with future-proof skills, the new digital pathway will ensure our students remain ahead of the field, giving them a competitive edge upon graduation and beyond.”
Paving the way for the establishment of a brand new, wasteless conception of fashion, the course seeks to facilitate the shift towards sustainability-driven solutions by boosting students’ ability to react to societal needs in an experimental and creative manner.
“Our students take on a strong digital sensibility from the get-go at Ravensbourne and our Tech team are forward-thinking, able to adapt, and constantly come up with new innovative ways of working,” added Lee Lapthorne, Programme Director Fashion. “Research suggests that both the luxury craft sector and digital fashion innovation will be the focus of the fashion industry and our students will graduate well equipped at the forefront.”