In a move that blends art, fashion, and the sensory allure of scent, Reference Studios has unveiled its new brand, Reference Times, at the prestigious

Dover Street Parfums Market

words MATTIA MARCASSA BARBIERI

The launch marks the studio’s expansion into the world of olfactive experiences, with a curated product series designed to bridge the gap between fragrance, culture, and modern aesthetics.

By launching Reference Times, the studio is diving deeper into the realm of sensory branding. This olfactive line signals a new chapter in its evolution—one that further integrates the senses into how we experience fashion and culture. The olfactive series introduced by Reference Times is much more than a collection of fragrances; it is a curated sensory experience. Each scent is crafted to evoke different atmospheres, stories, and emotions, blurring the lines between olfaction, memory, and cultural commentary. The collection is presented as a multi-sensory journey, where scent plays a pivotal role in storytelling, similar to the way a visual or auditory piece might. This launch fits seamlessly into the broader trend of luxury brands experimenting with scent as a new frontier of artistic expression. Reference Studios is known for collaborating with artists and designers who are at the cutting edge of their respective fields, and the olfactive products reflect this innovative spirit.

Dover Street Parfums

The perfume is vacuum sealed in biodegradable packaging including a sample of objects referencing the specific collaboration all pierced together with metal rings. The vacuum symbolizes the capture of a memory to be preserved over time while the bag containing the object can be repurposed as a piece of art or decorative object.

Launching at Dover Street Parfums Market, a hub for avant-garde beauty and fragrance brands, underscores the strategic positioning of Reference Times as not only a new player in the olfactive space but also a visionary one. Dover Street Parfums is synonymous with cutting-edge beauty brands that defy convention, making it the ideal setting for a brand like Reference Times, which seeks to challenge traditional fragrance norms and redefine how consumers experience scent.

The launch of Reference Times by Reference Studios at Dover Street Parfums Market marks a significant moment for the brand and the broader trend of merging fragrance with creative direction. As olfaction becomes an increasingly important part of the luxury and cultural landscape, Reference Times stands out for its innovative approach to storytelling through scent.

Reference Times launch at Dover Street Parfums Market - by HarryMiller© -6
Reference Times launch at Dover Street Parfums Market - by HarryMiller© -1
Reference Times launch at Dover Street Parfums Market - by HarryMiller© -7
Reference Times launch at Dover Street Parfums Market - by HarryMiller© -13
Reference Times launch at Dover Street Parfums Market - by HarryMiller© -19
Reference Times launch at Dover Street Parfums Market - by HarryMiller© -23
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Reference Studios began the Reference Times project in collaboration with No/Faith Studios, subsequently, 2 other collaborations, not yet known to us, will follow for a full residency at Dover Street Parfums Market ending sometime in November. This move not only sets a new precedent for the future of olfactive branding but also establishes Reference Studios as a leader in the integration of sensory experiences with high-fashion narratives. With this bold step, the studio continues to define itself as a force at the forefront of creative innovation.