When self-care meets style, you get a capsule designed for life on the go—complete with an innovative twist on digital luxury.
words MATTIA MARCASSA BARBIERI
In a time where beauty and fashion continue to intertwine, the collaboration between SUNNEI and mid/night 00.00 presents a fresh take on the meaning of essentials. This isn’t your average capsule collection. It’s a lifestyle statement, with a minimalist, fashion-forward aesthetic that speaks to those who value both design and functionality.
The SUNNEI x mid/night 00.00 collection is designed for those who are constantly on the move, offering four products—ACQUA VISO, CREMA MANI, BURROCACAO, and PROFUMO SOLIDO—that blend seamlessly into daily routines, no matter where life takes you. Compact, portable, and practical, these products aren’t just designed to look good—they’re made to be used.
What makes this capsule stand out is its ability to transform simple self-care into a statement. With SUNNEI’s iconic stripes adorning the packaging, these products are elevated beyond mere beauty items, becoming pieces of art that reflect personal style. Yet, the quality remains paramount, thanks to mid/night 00.00’s expertise in creating vegan, plant-based formulations, boasting over 90% natural ingredients.
One of the most compelling aspects of this collection is its deep attention to sensory experience. Take the PROFUMO SOLIDO, for example. Infused with fig notes, this solid perfume doesn’t just add a subtle fragrance to your skin; it captures the essence of SUNNEI’s creative space, bringing a touch of their Milanese headquarters to every swipe. It’s a reminder that scent, like fashion, is a personal signature.
The commitment to clean, sustainable beauty by mid/night 00.00 offers a responsible choice in a world where conscious consumerism is no longer just a trend but an expectation. Every product in the collection is vegan and plant-based, allowing users to indulge guilt-free while still benefiting from high-performance formulations.
In a bold move that marries physical and digital luxury, SUNNEI x mid/night 00.00 introduces an NFT experience for customers who purchase the entire collection. This exclusive card not only offers access to the brand’s secrets on how to maximize each product but creates an immersive experience in the metaverse. This fusion of beauty essentials with digital content opens a new realm for how we engage with self-care—a blend of luxury, innovation, and modern culture.
SUNNEI and mid/night 00.00 have created more than just a beauty kit; they’ve introduced a new way to look at self-care—one that merges fashion, functionality, and future-forward thinking. In a world where we crave both convenience and style, this collection hits the mark. It speaks to the busy yet discerning individual who values aesthetic beauty as much as ethical choices, someone who moves through life with effortless grace but demands that their essentials keep up.
Launching October 17th, this capsule won’t just find its way into your bag, but into your daily rhythm, offering a piece of both brands’ DNA with every use. It’s beauty redefined—ready to accompany you wherever the day, or night, may lead.
