Zac Efron doesn’t just wear Police for the SS25 eyewear collection—he inhabits it. The frames aren’t an accessory, they’re an extension, a reflection of where he’s at right now: bold, stripped back, entirely himself.
Words DOMENICO COSTANTINI
Shot by Brian Bowen Smith, the campaign peels away the layers, leaving nothing but Efron’s gaze—steady, unguarded, like he knows something the rest of us don’t. The images hit somewhere between effortless and electric, a reminder that confidence isn’t about performance but presence. Efron’s career has never been about staying in one lane. From High School Musical to The Iron Claw, he’s rewritten his own narrative over and over, never clinging to a version of himself that no longer fits. This is just another chapter—a look that doesn’t ask for attention but commands it.
“I’ve always loved Police,” Efron says. “They get it—style, energy, authenticity. This campaign was all of that. I can’t wait for people to see what we’ve created.”
Barbara De Rigo, Chief Marketing Officer of De Rigo, puts it simply: “Zac is the definition of movement. He brings that energy to every frame. Style isn’t static—it shifts, evolves. Just like him.”
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