Rebel tradition and a bold future: (new) logo and old rebel spirit
Words SABRINA BOLZONI
Alexander McQueen‘s new Autumn Winter 2024 Eyewear Collection marks a decisive return to the brand’s origins, reintroducing the rebellious and non-conformist imprint that has defined its creative philosophy since the beginning.
In this collection, the brand’s essence, embodied in the logo, is not confined to a superficial reinterpretation, but finds expression in every detail.
Redesigned from the original conceived over thirty years ago, the logo is no longer a simple graphic emblem, but becomes an integral part of the frames, transforming into a symbol of identity and stylistic power.
The logo is applied in different ways depending on the model – engraved on classic frames, applied in metal on sculpted acetate, and laser-etched on more feminine styles. This dual approach to the logo reflects the brand’s chameleonic nature, able to balance both delicacy and boldness.
Alexander McQueen has always defied expectations and challenged aesthetic conventions, masterfully blending elegance and rebellion. This subversive spirit is fully reflected in the eyewear collection, reaffirming the “rebel” imprint that has made the brand renowned on the international stage.
The new logo, much more than just a restyling, represents a clear continuity with the brand’s deep roots, projecting it towards an innovative future.
With this eyewear collection, the goal of honouring McQueen’s philosophy, evoking its original values, while simultaneously looking forward and maintaining aesthetic rebellion as one of the brand’s fundamental pillars, is unquestionably achieved!
