A single chair and a modest corner of a Parisian street, but it promises to leave a lasting impression
Words TOMMASO FALOCI
In the last few days, social media has been flooded with the caption “This is a Balenciaga Campaign by Juergen Teller, out soon,” accompanied by images of Parisian streets showcasing furniture—sofas and chairs—placed in the middle of the road.
The message, at least on a communicative level, seemed to be quite clear, and here’s that Balenciaga unveils – in a characteristically Balenciaga way – This is a Balenciaga Campaign by Juergen Teller, a striking series of photographs paired with a collaborative video by legendary photographer Juergen Teller and his wife and creative partner, Dovile.
The video unfolds as a playful dialogue between the two, offering an intimate glimpse into their creative journey. Through their reflections, the project transforms the act of creation into a conceptual centerpiece, blending artistry with introspection.
Apart from the stunning and uniquely genre-defying still-life pictures, the campaign showcases an eclectic cast, including Olympic medalist pistol shooter Kim Ye-Ji, athlete and model Romeo Beckham, singer Kim Petras, and models Sua Lee, Khadim Sock, and Akolde Meen. Posed casually on pieces from Demna’s personal collection of vintage furniture, they appear against the backdrop of Parisian landmarks and diverse neighborhoods—a vibrant tribute to the city’s iconic charm.
The selected talents bring to life Balenciaga’s latest bag collection, a vibrant reflection of the House’s unique ability to merge cutting-edge design with timeless sophistication. Leading the collection is the Hampton Carry All, a spacious creation in structured box calf leather, featuring a decorative flap that evokes the refined charm of Bel Air. The Rodeo Tote offers a sleek, minimalist aesthetic with its signature turn-lock closure, while the Hourglass Pochette transforms the iconic Hourglass silhouette into a compact clutch, seamlessly bridging day-to-night elegance.
The Rodeo Top Handle bag adds a dynamic twist to the Rodeo line, crafted from supple matte calfskin and equipped with adaptable closures that invite personal styling interpretations. The collection is further enriched by the enduring Le City, a symbol of contemporary elegance, and the Bel Air Bag, which exudes quiet luxury with its restrained design. These bags do more than complete an outfit—they embody Balenciaga’s commitment to craftsmanship, versatility, and a vision of style that transcends trends.
