That Beyoncé might be super human is old news, remember the (in)famous “You have the same amount of hours in your day as Beyoncé” coffee mug? Judging from her new unexpected album Lemonade and her new athleisure line Ivy Park there are proofs that, with the help of a huge staff, she can get a lot accomplished. Her new “visual album” based on highly autobiographic contents, launched at the moment only on Tidal and I-Tunes and in stores starting from May 6th, is already n°1 on the Billboard chart and counts prestigious collaborations with Jack White of White Stripes, Diplo, Just Blaze among many. The sultry yet sporty images of Ivy Park’s campaign are everywhere and probably the clothes will be everywhere soon, too.
The “Formation World Tour” just premiered in Miami and Beyoncé, accompanied by 20 female dancers, wore an elaborate and customised Victorian inspired outfit designed for her by Dean and Dan Caten, DSquared2 masterminds and creative directors.
When asked why she called her album ( that is supposedly inspired by her husband’s recent infidelities) “Lemonade” the superstar answered “When life gives you lemons, make lemonade!”.
By Michela Guasco