The new exciting collaboration between the French Champagne brand and the twelve-times Grammy Award winner is a sincere ode to freedom and creativity
Text by: Gilda Bruno
Calling all Champagne lovers and music enthusiasts! Dom Pérignon has revealed a new thrilling collaboration with none other than kaleidoscopic talent Lady Gaga. The France-based Champagne house and the versatile artist will join forces in a partnership aimed at pushing the boundaries of creative freedom. For the occasion, the French brand will embrace the values promoted by Gaga’s “Born This Way Foundation” and allocate funds to support its vision.
Co-founded and led by Lady Gaga and her mother, Cynthia Germanotta, the foundation is thought to protect “the mental health of young people and work with them to create a kinder and braver world.” Striving for a society where mental health is no longer stigmatised, the “Born This Way Foundation” helps the youth take control over their emotions while also providing them with the means necessary to channel those into creative practices as well as community-based projects.
“I’m so excited to announce that I will be collaborating with the Champagne house Dom Pérignon,” said the artist in a promotional teaser that was shared on Twitter yesterday. “Their tradition is centuries old, but they always push their own boundaries and find new ways to reinvent themselves completely. I am thrilled that we will able to celebrate this together.”
— 🌈 #GAGA (@danilo_lg79) March 31, 2021
Set to launch on April 6 with an exclusive film, Dom Pérignon x Lady Gaga will include a limited edition, Gaga-themed bottle series alongside a sculpture designed by the artist herself. The collaboration captures the internationally-praised artist holding a double-magnum 2006 Brut Rose in a sculptural costume mixing tones of purple, red, pink, and blue. Featuring razor-sharp blades on the shoulder and bodice, the outfit was further enriched with an extraordinary half-crescent headdress, gently placed on the singer’s old Hollywood wavy hairstyle by Frederic Aspiras.
Stay tuned to step inside Gaga’s “Queendom” next Tuesday and don’t miss the visionary work of Nick Knight and Nicola Formichetti.