Honoring the Year of the Snake: Elegance and Craftsmanship for a New Beginning
words MATTIA MARCASSA BARBIERI
BIRKENSTOCK 1774 celebrates the Lunar New Year with an exclusive collection dedicated to the Year of the Snake, a symbol of wisdom, elegance, and transformation in traditional Chinese culture. This capsule collection merges tradition and innovation, reflecting the symbolic values of the snake through the brand’s distinctive design.
The line features unique reinterpretations of three classic models: Arizona, Florida, and Tokio. These iconic silhouettes are elevated with premium materials and artisanal details:
Arizona and Florida are crafted in high-quality Italian leather with an all-over snakeskin print, emphasizing texture and refined design. Tokio, a versatile model, stands out with a combination of soft suede and snakeskin leather details, finished with supple napa leather for a luxurious touch.
The collection’s color palette is dominated by beige and red, shades that evoke prosperity and vitality. These shades are perfectly balanced by the black leather-lined anatomical footbed and the signature 1774 buckles with gold or silver finishes. These elements underscore BIRKENSTOCK 1774’s commitment to premium materials and artisanal craftsmanship, executed in the brand’s German workshop.
This Lunar New Year capsule pays homage to creativity and tradition, enriching the classic BIRKENSTOCK design with a contemporary and sophisticated flair. Each model is designed to accompany wearers into a new year filled with joy and prosperity while maintaining the iconic comfort that defines the brand.
The Lunar New Year 1774 collection will be available on 1774.com and at select international retailers starting November 28, 2024. Don’t miss the opportunity to welcome the new year with a symbol of transformation and style.
