SUNS unveils its SS25 campaign, WE_AR 360° MOVING LIGHT, a groundbreaking fusion of creativity and artificial intelligence. In collaboration with Creaitors, Italy’s first AI-powered creative agency, the campaign redefines dynamism and modernity in fashion
Words DOMENICO COSTANTINI
In a constantly shifting world, SUNS stands as a symbol of innovation, merging the raw energy of the sun with cutting-edge technology. The SS25 collection embodies the brand’s philosophy of “WE_AR 360° MOVING LIGHT,” a concept that celebrates perpetual movement, an energy that transcends generations and eras.
The logo, with its dynamic design, serves as more than just a symbol—it’s a representation of an unstoppable force that shapes the present. Each piece in the collection reflects this vision, with forms and fabrics that adapt to light, evoking the fluidity of everyday life. At the heart of the campaign lies the collaboration with Creaitors, who harnesses AI to generate high-quality images that offer a futuristic perspective of the product. The photographs are not mere images but immersive experiences, blending the digital and physical worlds into a seamless dialogue of light and movement.
Through this bold new vision, SUNS redefines its relationship with change, embracing the future with the same intensity as sunlight, ready to shine through every phase of its evolution.
