PioNeErInG EtHicAl SnEaKerS wIth a ReTro TwiSt

Veja, a French brand founded in 2004, has redefined sneaker production by focusing on ecological materials, fair labor practices, and transparent operations, achieving global success without traditional advertising. The relaunch of the iconic Volley model underscores Veja's commitment to combining retro-design with modern sustainability, inspiring a shift towards ethical fashion in the industry