SUNNEI explores the concept of simplicity as truth, where every choice becomes an expression of a deep and authentic connection in design
Words DOMENICO COSTANTINI
SUNNEI explores the concept of simplicity as truth, where every choice becomes an expression of a deep and authentic connection in design.
For FW25, SUNNEI takes the runway with a bold embrace of the simplicity of commerce—because, after all, fashion is buying and selling. There is nothing wrong in acknowledging this.
SUNNEI’s FW25 presentation is not an intellectual exercise. Instead, it focuses on the human side of fashion: a transaction that is more than just an economic exchange. It is a conversation, a declaration, a moment of connection. This season is about shedding the expectations and interpretations that often surround fashion. It’s about stripping away, not just physically but symbolically, to reveal what truly matters: the clothes, the store, the people.
In this year of change, as some doors close and others open, SUNNEI’s FW25 show invites us into its world—a new store, new clothes, and new customers to satisfy. The show becomes a reflection of this transformation, where the models no longer stand as distant figures, but as part of the crowd. They are customers, blurring the boundary between fashion as performance and fashion as part of everyday life.
The runway itself becomes an extension of the street, dissolving the divide between art and commerce. The lighting, the sound, the atmosphere pulse with every step, turning the shopping experience into something theatrical, immersive, and inevitable. The audience, observing beyond barriers, is no longer just a spectator, but a participant in this moment, this intersection where creativity and commerce meet.
Nothing more. Nothing less. And no, we’re not here to make a conceptual statement. This is fashion in its most honest and human form.
