Text by: Annarosa Laureti

On the occasion of Milano Design Week, Fendi showroom becomes an elegant bourgeois 70s Roman house, where iconic Pequin motif acts as lord.

After creating the project “Happy Room” in 2016 for Design Miami, the Italian architect and interior designer has created a new collection that turns around the concept of the see-not-see logo.

Everything, in fact, showcases the maison’s signature in such a subtle and sophisticated way to not be recognisable: from the cotto tile patio of the terrace, to the rose-shaped wool-satin linen handmade “Tournée” carpet and the small polychrome marble “Effe” table – embellished with FF logo designed by Karl Lagerfeld in 1983 – till passing through the “Flaminia” armchair.

Fendi seems to tells us the story of a coming back home after a long travel journey: the first area of the reproduced house, in fact, is a welcoming entrance where someone has left his fashionable luggages – vintage Fendi suitcases from the Pequin motif of course – under a d’antan style French blue colored hall furniture.

Inside the waiting room, an unknown woman has left her Peekaboo – a very special edition made on the occasion of Milano Design Week and available in only 5 pieces – while, for sure, a gentleman has looked at himself in the cuff link-inspired mirror wall in the dressing room.

Finally the landlord is waiting to host several and remarkable guests in his living space, characterized by a vivid color palette and references to the style of the Italian designer Willy Rizzo, as it is easly to notice from the “Vittoria” credenza with satinized glass shutter.