Craftmanship excellence reinvents the 990V6
words SABRINA BOLZONI
Loro Piana and New Balance join forces in a collaboration of excellence, creating the 990V6 trainers, an iconic and timeless reinterpretation of the celebrated 990 model.
Both Maison, guardians of traditional craftsmanship and absolute quality, have created an accessory in which every detail reflects meticulous care and impeccable savoir-faire.
The 990V6 trainers are embellished by the use of precious leathers, combined for the first time with Loro Piana exclusive Pecora Nera® wool, a rare and undyed wool that embodies a unique elegance thanks to its intense shine, intrinsic resistance and enveloping softness.
The inside of the shoes is lined with the highest quality mesh, while the midsole, made with FuelCell technology, ensures unparalleled performance, typical of the best running shoes by New Balance.
This creation represents a perfect blend of tradition and innovation, a symbol of contemporary elegance that does not compromise on functionality.
It is not just an accessory, but a true statement of intent: a perfect balance between discreet luxury and cutting-edge performance, intended for those who seek excellence without compromise, for every stride.
From 5 September, these trainers will be available exclusively in selected Loro Piana pop-up stores.
