Luxury and refinement unite in a unique collection by Thom Browne and Frette
Words DILETTA MARSILI
The world of home textiles is gearing up to welcome an unprecedented collaboration: Thom Browne and Frette join forces to create a luxury collection set to redefine industry standards. The announcement of this partnership has been met with great enthusiasm by both brands. Thom Browne, renowned for his revolutionary aesthetic and commitment to craftsmanship excellence, has expressed a personal interest in expanding into the home textiles category, a segment experiencing steady growth in the global fashion market. With its long history of 160 years in crafting exquisite fabrics, Frette represents the ideal partner for this bold venture. The Italian house is celebrated for its mastery in blending tradition and innovation, values that perfectly align with Browne’s philosophy. The collection, encompassing a wide range of home products including bedding, bath linens, bathrobes, and more, will be available both online, starting April 16th on ThomBrowne.com, and in Thom Browne stores worldwide.
At the core of the collection are duvet sets and sheets crafted from white satin cotton, treated with Frette’s exclusive method known for enhancing softness and imparting a subtle sheen to the fabrics. Every detail, from the personalized label to the elegant grey embroidered lines, bears Thom Browne’s distinctive signature, adding a touch of sophistication and style to each piece. For the bathroom, the collection offers an elegant selection of guest, face, and shower towels, along with a quilted bathmat, all embellished with the classic 4-bar border reminiscent of the Frette brand. The bathrobe, inspired by Browne’s iconic trench coat, is made from light grey cotton velour, adorned with the characteristic white, red, and blue grosgrain ribbon that adds a touch of class. The accessories are equally impressive, with a gym towel and beach bag both enriched with the iconic grey 4 bars, creating a perfect blend of functionality and distinctive style. The debut of this exceptional collection will take place in April during the Salone del Mobile in Milan, at the prestigious Palazzina Appiani, underscoring the significance of this partnership in the landscape of contemporary fashion and design.
