“ARTISANAL”, TELLING OF THE AUTUMN-WINTER CO-ED COLLECTION 2020 BY MAISON MARGIELA, IS A DIGITAL SERIES

Enjoyed the first screening yesterday, July 8th, now the curiosity for the following one is growing fast. We’ll need to wait for this Saturday to know what’s next among Maison Margiela’s world, then there will be another episode on Wednesday, up to the big final of “Artisanal” that will be online next Saturday.

This revolutionary fashion series, rigorously streamed digitally, is about the maison’s Autumn-Winter menswear and womenswear collection 2020 signed by the creative director John Galliano. 

Presented in the form of moving pictures, Artisanal is a story of transparency, interaction and inclusivity. 

The four appointments get live simultaneously on the digital platforms of Maison Margiela – YouTube, Instagram, Weibo and Wechat – and on that of Fédération de la Haute Couture et de la Mode.

Screenings’ dates and times:

8 July 2020: 10am CET
11 July 2020: 3pm CET
15 July 2020: 6pm CET
16 July 2020: 6pm CET