The beat of “Smalltown Boy” introduces “Who is Sabato De Sarno? A Gucci Story,” a documentary directed by Ariel Schulman and Henry Joost, conceived to offer an insider look into the realization of the Gucci Ancora fashion show, which marked the debut of the designer as the creative director in September 2023. The short film is available as of today, March 15, for an exclusive preview on the Mubi platform
Words DILETTA MARSILI
Gucci, the epitome of luxury and innovation in the fashion world, is thrilled to present “WHO IS SABATO DE SARNO? A GUCCI STORY,” a documentary directed by Ariel Schulman and Henry Joost. This exclusive film offers an intimate look into the creation of the Gucci Ancora runway show, marking the debut of the Maison’s new Creative Director, Sabato De Sarno.
Set to premiere exclusively on the Mubi platform on March 15, 2024, this twenty-minute short film, narrated by the esteemed actor and Gucci brand ambassador, Paul Mescal, promises viewers an exclusive journey into the world of Gucci. Delving into the visionary landscape of Sabato De Sarno’s debut collection for the Maison, “WHO IS SABATO DE SARNO? A GUCCI STORY” weaves together unseen footage to create a narrative that transcends the runway. Spotlighting teamwork as a fundamental value, the film showcases the collaborative efforts of Sabato De Sarno and his team of collaborators, highlighting the passion and dedication that unite them and underpin the creative process. Capturing the essence of fashion’s allure, the film invites audiences to explore the magic behind the scenes and get acquainted with Gucci’s new Creative Director. De Sarno shares his personal journey, revealing his inspirations and vision for the iconic brand. From the inception of the creative process to the meticulous organization behind the scenes, the film offers a unique perspective on the untold stories that brought Gucci Ancora to life.
Following its premiere on Mubi and in sync with the collection’s arrival in stores, Gucci will host screenings in major cities worldwide, allowing audiences to experience Gucci Ancora on the big screen. Beginning April 3, an immersive version of “WHO IS SABATO DE SARNO? A GUCCI STORY” will be exclusively available on Apple Vision Pro, Apple’s revolutionary spatial computing platform, marking a groundbreaking venture into the realms of fashion and luxury. Available on the App Store, this immersive edition enables viewers to transform their space and immerse themselves in the beauty and craftsmanship of Gucci Ancora.
Furthermore, in collaboration with Air France, “WHO IS SABATO DE SARNO? A GUCCI STORY” will be available on flights throughout the month of April, ensuring a global audience can partake in this captivating journey through the world of Gucci.
