BURBeRRY REVEaLED ITS FIrST MONOGrAM COLLeCTION THaT PAYS A HoMAGE TO THE BRaND’S FOUnDER
Since its first launch on Instagram, the new Burberry logo – designed in collaboration with the English graphic designer Peter Seville – has come back as a main character of Riccardo Tisci’s era.
Wanting to dig up Burberry roots, the new creative director spent so much time inside brand’s archives getting into Thomas Burberry’s work. “When I saw the image of his initials – he said – I found the design very special and modern at the same time, that I shortly developed it in a new brand code”.
Now the monogram plays the leading role of an entire collection that aims to satisfy everyone, from the youngest ones to the ladies and gentlemen. “With this collection I wanted to celebrate all the people this brand addresses to” Tisci said.
The wonderful top model and influencer Gigi Hadid was called to interpret all the Burberry souls in a campaign made up by English creative minds such as the photographer Nick Knight, the art director Peter Seville himself, the stylist Katy England, the make-up artist Isamaya French and the hair stylist Gary Gill.
“As soon as they told me the creative vision of this campaign, I immediately imagined how I wanted to interpret and show different sides of myself through each character” Gigi said.
With an ironic and yet funny attitude the model wears clothes taken from boyfriend wardrobe – hoodie and sneakers matched with bum bag and baseball cap – as well as from that of a true gentleman. Obviously the Monogram Collection includes womenswear: an oversize t-shirt, together with satin pants, the camera bag and high heels are thought for a young and fashion girl while the lady look involves a nylon car coat, satin shirt and rounded skirt. Indeed a sporty heart is easily recognizable from pieces like trackpants, nylon bomber, cashmere football scarf and also a non-slip yoga mat made in collaboration with Liforme.
The collection will be available from May 22 in selected worldwide Burberry stores and on the official website.
Cover: Burberry Monogram Collection Campaign, © Courtesy of Burberry / Nick Knight