Emporio Armani joins C.P. Company in a capsule collection that celebrate the Italian excellences
Text by: Gianmarco Gronchi
In the last two years, due to the pandemic, fashion has had to face challenges that were unthinkable until recently: digital fashion shows, collections created through smart working, the need to find an alternative meeting place to physical presentations. In addition, there is the urgent need to rethink fashion production and consumption from an eco-sustainable point of view. Nevertheless, a world that feeds on rituals and traditions could not abdicate the celebration of important anniversaries.
The collection, the latest chapter in a series of ten collaborations planned by C.P. Company in 2021 to celebrate its 50th birthday, debuted on December 4 in Milan in the two brands’ physical stores, while from December 13 it will also be available on their respective ecommerce sites. This partnership, in addition to celebrating the anniversaries of the two Italian brands, closes the year with a feeling of optimism for the months ahead. An event to remember the history we left behind and rediscover the values that animate tradition. But also a stimulus to continue, every day, with constant commitment, to follow a path marked by research, passion and quality, which points straight to the future.